Home  ::  UPOD Universal Principles of Design Project Universal Principles of Design Authors William Lidwell, Kritina Holden and Jill Butler (Stuff Creators) Publisher Rockport Publishers ISBN 1-59253-007-9 Challenges Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work. This reference book provides research-based information about and examples from these varied design disciplines. Solutions The 100 design-related topics in this book are arranged alphabetically and presented on 2-page spreads. The left side of the spread contains text about the topic and reference materials for further study. The right side of the spread contains graphics which support and help explain the topic.